{"id":2064,"date":"2017-11-30T19:27:38","date_gmt":"2017-11-30T18:27:38","guid":{"rendered":"https:\/\/www.deposte.com\/estrategias-de-marketing\/?p=2064"},"modified":"2018-11-06T12:32:06","modified_gmt":"2018-11-06T11:32:06","slug":"la-campana-de-spotify","status":"publish","type":"post","link":"https:\/\/www.deposte.com\/estrategias-de-marketing\/la-campana-de-spotify","title":{"rendered":"La campa\u00f1a de Spotify"},"content":{"rendered":"<p>La compa\u00f1\u00eda de m\u00fasica en streaming Spotify ha lanzado una nueva campa\u00f1a de publicidad exterior donde recoge las curiosidades que se han producido en su plataforma en este a\u00f1o que termina y las reformula con humor como objetivos del nuevo a\u00f1o, acompa\u00f1ados de los artistas m\u00e1s escuchados en la plataforma como Maluma, Justin Bieber o Luis Fonsi, entre otros.<\/p>\n<p>Algunos de los prop\u00f3sitos de la compa\u00f1\u00eda para 2018:<\/p>\n<p>Esta nueva campa\u00f1a guarda muchas similitudes con la realizada el a\u00f1o pasado en la que se pod\u00edan leer mensajes como:<\/p>\n<blockquote><p>Estimada persona que escuchaste <em>Sorry<\/em> 42 veces\u00a0el d\u00eda de San Valent\u00edn \u00bfQu\u00e9 Hiciste?<\/p><\/blockquote>\n<p>Sin duda un ejemplo de como el <strong>Big Data puede utilizarse para dise\u00f1ar una campa\u00f1a de marketing exterior exitosa<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de m\u00fasica en streaming Spotify ha lanzado una nueva campa\u00f1a de publicidad exterior donde recoge las curiosidades que se han producido en su plataforma en este a\u00f1o que termina y las reformula con humor como objetivos del nuevo a\u00f1o, acompa\u00f1ados de los artistas m\u00e1s escuchados en la plataforma como Maluma, Justin Bieber o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,26,24,23],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","tag-big-data","tag-campanas","tag-ooh","tag-spotify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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